The Family Tree CEO was overwhelmed for the magazine cover, saying its his favorite mag cover so far. “Another day another cover!!! My favorite cover so far!!! Ima wake up as someone’s #MCM ” he said when sharing the cover. Cass covers the June issue of Destiny Mag.


The Zanzibar International Film Festival, in partnership with, is excited to announce the first annual SOKO FILAM East African Film and TV Market.  SOKO FILAM will be a three-day business focused gathering from July 12th – 14th at the Hyatt Hotel in Stone Town.

Industry stakeholders will come together to buy and sell film and TV content, exchange new ideas, identify alternative channels for distribution, and discover the latest technology and innovative business models that are driving the expectations and usage of a rapidly growing consumer base in East Africa.

SOKO FILM is being made possible by the support of the newest and most innovative film distribution and funding platform and community that will launch later this year, will revolutionise the way that content producers can create, share, monetise, and ultimately, fund their productions, from films and TV shows, to short content and music videos. The platform will create a community for filmmakers across Africa to cooperatively and effectively create a viable industry. is therefore the ideal co-host for ZIFF in this first annual SOKO FILAM event that aims to enable and develop the African film industry. CEO, well known South African Producer and Director, Gerhard Mostert explains further, “As we are thrilled to be the driving force behind ZIFF’s first ever content market. We are confident that our new platform will revolutionise the industry and we can’t wait to share all our exciting news with filmmakers and content producers from East Africa at this important and most needed industry gathering.”

SOKO FILAM will provide a platform where key industry players and influencers within East Africa and beyond, including filmmakers, independent producers, broadcasters, distributors, aggregators, industry support services, and other stakeholders can engage on deal-building, form new partnerships through networking, participate in content forums/conferences and broaden their expertise during industry training workshops.

Set against the backdrop of the annual Zanzibar International Film Festival, the market will provide an exhibition space for companies looking to sell or buy content, as well as a sidebar programme of forums and workshops. A networking lounge will also be available for those looking to have one-on-one business meetings.

A full programme of panel discussions and workshops will be offered as part of the SOKO FILAM event. Panel discussions will cover topics including technology and content, intellectual property, new models of distribution and funding, Nollywood, social media and content, marketing and distribution and many more.

In partnership with the US Embassy of Tanzania, below are just a few of the workshops that will be available to qualifying and pre-registered participants.

Creative Documentary Film Production
Judd Ehrlich, an Emmy Award winning documentary filmmaker will facilitate a Documentary Workshop, that will include leading one day of discussions with 15 Tanzanian and East African documentary filmmakers and one day as a Judge/Panellist in a Pitch competition. The Pitching Component will be managed by Dexter Davis of D Street Media Group.

Women Make Movies Workshop / Documentary Workshop
This year, ZIFF has announced a new award for women documentary filmmakers, led by Aylin Basaran, Priscilla Mlay, and Debra Zimmerman. Aylin Basaran is an M.A. is a film maker and scholar, currently working on her PhD and a documentary film on film production in Tanzania after Independence.  Priscilla Mlay is a film maker who has been working in the Tanzania film/TV industry since 2012, and Debra Zimmerman is the Executive Director of Women Make Movies, a NY based film organization that supports women filmmakers.

Marketing and Distribution Workshop and Pitching
Debra Zimmerman will facilitate one day of a two-day workshop on Marketing and Distribution of films, in collaboration with Dexter Davis CEO/Founder of D Street Media Group. This workshop will culminate in a day of Pitching for Funds at the SOKO FILAM MARKET.

As this is the inaugural SOKO FILAM event, ZIFF has decided to make the event as accessible as possible to small companies and independent producers. Pre-registered independent producers and buyers can apply to attend the event and enjoy some of the panel discussions, the networking and meeting opportunities, and the exhibition at no cost, whilst a range of affordable exhibition packages are also available.

For businesses wanting to take their SOKO FILAM experience to the next level there are a host of exhibition and sponsorship opportunities that can be designed for maximum benefit.

For more information and to register visit:


Tebogo Ditshego is the Group CEO of Ditshego Investment Group, CEO of Ditshego Media, Chairman of the South African Reading Foundation, and Judge in season four of SABC 1 programme One Day Leader.
Maria Sarungi Tsehai is not one easy to define or characterize. By profession, she is a communication expert however in reality, Ms Sarungi- Tsehai is known for a wide varied action-packed career. She is director and owner of Compass Communications that she founded with her husband David Tsehai but she is also director/producer of award winning films and documentaries. She is also presenter and producer of many well-known and highly viewed shows in Tanzania since 2000. Aside from the independent production, Maria is also a communication consultant, having provided communication advice, PR management and training to various organizations including UN agencies, civil society organizations and individuals. Her detailed CV lists some of these organizations including World Lung Foundation and Foundation for Civil Society But there is more to Maria Sarungi-Tsehai than this
Maria Sarungi Tsehai has 10 years’ experience in national and international pageantry as event manager and pageant expert. Ms Sarungi-Tsehai is also the personal manager and mentors to all the winners and titleholders of Miss Universe Tanzania and since 2014 Miss Universe Kenya pageants. She works with a team of experts in various fields including designers, psychologist, beauty experts, boutiques, choreographers, stage designers etc as franchise license owner of Miss Universe in Tanzania since 2007, the Miss Universe brand has become synonymous with quality and prestige. Her mentees include Flaviana Matata, Miriam Odemba, Nelly Kamwelu and other beauty queens. The recent re-launch of Miss Universe Kenya has put this East African country back into the limelight with Gaylyne Ayugi’s stellar performance at the Miss Universe finals in Miami.
However as event manager, Maria SarungiTsehai has also excelled and managed with her company many other events, including annual awards, brand and company launches and conferences. Her clientele is as diverse as in any other sector. Maria’s name recognition however extends beyond the TV screen onto the new media namely social media as she is the founder of the citizens’ social media movement called Change Tanzania. Through her activism, her hashtag #ChangeTanzania has now over 50,000 members and followers on Facebook and Twitter. It was through Change Tanzania, that Maria was also appointed by the President of the United Republic of Tanzania to be a member of the Constituent Assembly in 2014.
Maria SarungiTsehai is also Chair of the board of AkibaUhaki Foundation based in Nairobi, Kenya, member of the Technical Advisory Committee of REPOA, chair of Tanzania Independent Producers’ Association, Regional Secretary of Eastern Africa in the Pan African Federation of Filmmakers (FEPACI), founder of Roots and Shoots – Jane Goodall Institute. She also remains available for advice and mentoring for various other organizations and a well-known moderator and public speaker at different events.

South African Tumi Sole is a Corporate Attorney
 Ms Carol Ndosi is a Business Entrepreneur and Managing Director at dLabTz
Ameyaw Kissi Debrah, known professionally as Ameyaw Debrah, is a Ghanaian celebrity blogger, freelance journalist, and reporter.
Webiro Wassira a.k.a Wakazi...   He has evolved from a young child in the streets of Dar es Salaam, to a lyrical giant who sees nothing else than Work Ethic and Dedication as being the keys to success...Wakazi is poised to become Tanzania’s leading Ambassador in Africa and in the Music World. His signature Blend of English and Swahili rhymes caused him to be dubbed the “Bilingual Beast”, but his ability to tell a story and clever use of wordplay and metaphors, seem to be his real Strength. His 
Derrick Ndzavi  Hlungwani is an Entrepreneurologist, a Business consultant of note who started with registering companies, and then a need to help those businesses grow arose and moved in to Business Advisor cum Coach. 
Millard Ayo is a Tanzanian blogger and radio host whose self-titled blog is one of the biggest and most visited entertainment websites in bongo, Tanzania
Evarist P. Chahali is the author of Shushushu BOOK, Blogger | Columnist |Swahili Teacher | and Tech junkie
Refiloe Maele Phoolo professionally known as Cassper Nyovest, is a South African recording artist and record producer